The
Uncommon
CEO
For the visionary who is ready to stop winging it and build a business that actually holds them.
Free 30-min call · No obligation · Limited spots
"You have a gift. And your business does not reflect it yet."
You are talented. You are good at what you do. People love working with you. And somehow at the end of the month you are still wondering where the money went — or still working up the courage to make the jump in the first place. This is not a talent problem. This is a structure problem sitting on top of a belief problem. And we fix both.
Wherever You Are in This — You Belong Here.
"I have been all three of these people. And I built my way through every single one."
"I want to start my business but I don't even have time. If someone just told me the steps, I would know what to do."
You are working full time. Maybe going to school. Maybe raising a family. And somewhere in the margins of all of it, there is a business you know you are supposed to build. You are not lazy. You are overwhelmed — and nobody has shown you that it doesn't have to be as hard as you think.
What you need: Someone to show you the first step. To make it feel possible — not exhausting. To help you see that you are already building something for tomorrow, even when today feels like survival.
"I keep changing my Instagram bio. I look at what everyone else is doing and then I change mine again. I'm offering everything and nothing is sticking."
You jumped. You are out here. And you spend more time comparing yourself to others, rewriting your offers, and wondering what their secret is than you do actually building. You tell yourself you have freedom — but your body knows the truth. The fear of not paying your bills is living in your chest every single day.
What you need: To hear that what you already have is enough. That less is more. That your medicine is your medicine — and when you stop adding more and start trusting what you are, the consistency comes.
"I'm still checking Indeed just in case. I keep myself so busy it feels like something is happening — but at the end of the month I know it isn't."
You are in it full time. And you are afraid — so afraid that you stay busy with tasks that feel productive but aren't building anything. You scroll job listings you would never take. You fill your calendar so you don't have to sit with the real question. You already know what the problem is. You just haven't been able to look at it directly yet.
What you need: Permission to stop. To look. To finally deal with the pattern underneath the busyness — and the structure to build something real on the other side of it.
All three of these people are busy avoiding the same thing. The real look. This program gives you the courage to take it — and the structure to build from what you find.
These Are Not Promises.
"These are what the people I have worked with have actually experienced."
Started their dream business and finally left the job that was slowly taking their life
Founded a nonprofit and plant medicine school — turning their healing into their legacy
Healed chronic illness and their relationship with their own body
Healed their relationship with money — and started charging what they were actually worth
Found their creativity and their spark for life again — including a director at the Oprah Winfrey Network
Broke out of a codependent business partnership and found the confidence to build it alone
Found their voice, set their boundaries, and stopped shrinking in their work and their life
Started creating retreats and sharing their gifts with the world — on their own terms
Found the courage to move to Mexico and build the life they had been dreaming of for years
This is also your first step toward medicine facilitation training — for those who feel called to carry this work into their own practice and share it with others.
We Name What's Actually in the Way
— Because you can have the perfect plan and still knock dollars off before you hit send —
Fear of Failure
You keep your prices low so if someone says no, it's about the price — not about you. Rejection at a lower number feels safer than rejection at your real rate.
Perfectionism
You'll charge more when you're ready. When it feels safer. When you have more proof. That day is not coming on its own — and we stop waiting for it here.
Self-Doubt
You look at others and think they must know something you don't. So you undercut to stay competitive — even when your work is just as good or better.
Unworthiness
The sneaky one. It doesn't show up loud. It just quietly shaves dollars off every quote you send. None of these make you broken. But they will keep you broke.
I Have Been All Three.
I Know Every Stage of This.
I walked away from a $250K accounting career on Wall Street to do this work. That first year I had no idea what my offer was. I threw everything at the wall — offering anything I thought someone might pay for, never getting clear on the one thing that was actually mine to give.
When I finally got clear on my offer — I still undercharged. I still did everything alone. I still hit the ceiling. Because clarity doesn't fix the belief underneath it.
The Uncommon CEO is not the program I found. It is the program I built from everything I wish I had — at every stage.
Six Weeks. Six Foundations.
One module per week. Inner work and outer structure. Because you cannot price your way out of a belief system.
The Mindset — Name the Pattern That's Keeping You Stuck
Before we touch a single number, we get honest about what's actually in the way. Fear, perfectionism, self-doubt, unworthiness. You cannot build on a cracked foundation. We fix it first.
Inner WorkThe Offer — Get Clear on What You Are Actually Selling
If you are good at everything, you are selling nothing. We find the one offer that is uniquely, undeniably yours — and build it into something people can say yes to.
Offer ClaritySystems — Build the Infrastructure That Runs Without You
Automated booking, onboarding flows, the tech stack that holds your work. Stop going back and forth in the DMs. Start showing up for the work that only you can do.
InfrastructurePricing — Charge for Transformation, Not Time
Learn the real cost of your work. Build tiered offers. Price from the ground up, not from fear. Your real price reflects what you believe you deserve — we build the number and the belief at the same time.
Offer ArchitectureMoney Clarity — Set the Goal. Track the Goal. Track Your Magic.
Know your monthly revenue goal, your cost to deliver, and your CEO salary. Build the financial clarity that makes this real — not a side hustle you're hoping survives the month.
Financial FoundationDelegation + The Road Forward — Stay in Your Zone of Genius
Know what only you can do — and release everything else. Build aligned support around your mission. Close with a clear 90-day plan so the momentum continues long after our last call.
Team & LegacyThe Acacia Microdosing Protocol
A medicine of embodiment and liberation — for those who choose to go deeper.
Acacia Confusa is a plant medicine that works at the level of the nervous system, the subconscious, and the soul. While the coaching framework stands on its own, the Acacia protocol is available as an optional layer for those who feel called to let the medicine support the inner work we are doing together.
Mood & Emotional Landscape
Acacia Confusa opens new pathways to neurotransmitter function, creating a brighter emotional landscape. Users report increased euphoria and a feeling of deep satisfaction — making the inner belief work more accessible and less defended.
Anxiety & Mental Clarity
For those carrying chronic worry or situational stress, Acacia brings a grounding quality that reduces mental turbulence — giving you the spaciousness to see your business and your beliefs without the noise.
Nervous System Support
Acacia has a deeply settling effect on both mind and body. It supports global brain activity and allows the system to relax into states that are otherwise hard to access — so the work lands at a cellular level, not just intellectually.
Embodiment & Authenticity
The medicine moves you toward your most authentic self — the version of you that exists beneath the conditioning, the fear, and the patterns. The version that already knows its worth, its offer, and its price.
The Acacia microdosing protocol is optional and discussed privately during your discovery call. Michelle holds this medicine with 6 years of ceremonial experience and guides each protocol with full care, intention, and support throughout the program.
"Purpose without structure eventually becomes exhaustion. Your work deserves to be sustainable."— Michelle Escalera · Rich In Full
Real Shifts. Real People.
— Shared with permission · Initials used to honor privacy —
"Working with Michelle gave me the clarity I had been searching for for years. I finally understood what I was selling, why I was undercharging, and how to build something that could actually hold my life. The inner work and the business work happened at the same time — and that's what made it different from everything else I'd tried."— M.R.
"I came in as someone who had been in business for two years and still felt like I was starting from scratch every month. By week three I had restructured my offer, raised my prices, and booked two new clients at my real rate. The belief work in the first week unlocked everything that followed."— T.K.
"I was terrified to make the jump. I had a family, a mortgage, and a corporate career that looked great from the outside. Michelle helped me build the actual numbers — what I needed to replace, what my offer had to be — so the jump stopped feeling like a leap of faith and started feeling like a plan."— J.L.
"The Acacia protocol was something I was hesitant about but chose to try. It moved something in me that the coaching alone might have taken months to reach. By the time we got to pricing in week four, the resistance was just gone."— S.A.
Two Ways to Work Together
Same curriculum. Different levels of access and support.
The Uncommon CEO
Launching September 2026
Payment plan · 3 x $525 · Discovery call required
What's Included- 6 weeks · Pre-recorded weekly teaching video per module
- One live group call per week — process, ask, speak out loud
- Weekly reflection questions + one aligned action per module
- Optional plant medicine microdosing included · domestic only · application required
- Sacred group container · limited to 10
- Free discovery call to ensure alignment
Add On
The Uncommon CEO Handbook
Your weekly reflection questions and aligned actions — available to purchase as a printable digital download or physical print-at-home edition. Buy online and work through it alongside the program.
Limited to 10 people intentionally.
This is an intimate and sacred container.
Founding rate · Price increases after this cohort.
The Uncommon CEO
Private VIP Container · Available Now
Payment plans available · Discovery call required
What's Included- 6 weeks of private 1:1 coaching with Michelle
- Weekly 60-min private calls — flexible pacing available
- Direct WhatsApp access to Michelle between every session
- The Uncommon CEO Handbook
- All 6 modules tailored entirely to you
- Nervous system support woven throughout
- One implementation task per week
- Custom 90-day CEO plan at close
- Free discovery call to ensure alignment
The most intimate container Michelle offers.
Everything is built entirely around you.
Limited availability. Inquire to check current openings.
The Private VIP Experience
Most people have never experienced what it feels like to have their needs truly met — without having to shrink, explain, or perform. That is what the 1:1 container is for.
- You want the deepest, most personalized version of this work — entirely built around you
- You are ready to move fast and want weekly momentum with full support between sessions
- You are navigating a significant transition — leaving a career, restructuring, making a major leap
- You feel called to the Acacia protocol and want it held in a private, deeply supported container
- You want every module customized to your specific offer, your numbers, your life
- You want direct access to Michelle — voice notes, breakthroughs, hard moments, all of it
The First Step on a Longer Path
For those who feel called to carry this work beyond themselves — The Uncommon CEO is your foundation. It is the first step for those who want to go deeper into medicine facilitation and share these tools and this medicine with others.
When you have done your own work, when you have built your own structure, when you have healed your own relationship with your gift — that is when you are ready to hold space for others to do the same.
"The work you do here does not end with you."
Michelle Escalera
Trauma-informed medicine guide, songstress, ceremony holder — and former Wall Street accountant who worked with businesses doing $10M+ in revenue. For 6 years Michelle has woven together indigenous wisdom, clinical understanding, somatic safety, and ceremonial presence.
She has held space for directors at the Oprah Winfrey Network and practitioners at NYU Langone. She leads private Acacia ceremonies in Egypt. She has been the Edge Person, the Lost Creative, and the Stuck Entrepreneur — and built her way through all three.
"Structure is not the opposite of freedom. It is the freedom."